In the past Bell has made me numerous offers for internet service that doesn’t work at my house. Their latest offer of a long distance plan is equally enticing.
Apparently, the Canada Block of Time Long Distance Plan is only $17.95 per month. Just before this price is the word “from” written sideways in small letters. There is also a tiny “1” indicating the footnote on the back of the letter that informs me in ultra-small font that taxes and a $5.95 per month network charge are extra.
The letter says that this “long distance plan matches your unique calling habits and saves you money.” It’s hard to see how this could be true given that in a typical month my family uses about $4 in long distance.
This reminds me of the time when a life insurance salesman promised to save me money, but then proceeded to offer me plans that all cost more than double what I was already paying. I guess the target market is people who look at two numbers and can’t figure out which is bigger.