I noticed that some of the Olympic events don’t seem to be particularly well attended. I’ve heard officials blaming this on “no shows,” but I wonder if it has more to do with ticket prices.
A quick check of beach volleyball ticket prices revealed that if you want to watch the semi-finals and finals only, the cheapest seats cost a total of 320 Pounds, or about $500. Middling seats would be about $1000 per person and the best seats closer to $2000. Toss in another few other events, and a couple could easily spend a 5-figure sum on tickets.
At these prices, I can certainly see why many people would choose to watch the games on television.