Bernoulli’s Model of Risky Decisions
In 1738, Daniel Bernoulli devised a simple model of risk aversion ( English translation here ). Nobel Prize winner and author of Thinking Fast and Slow Daniel Kahneman criticizes Bernoulli’s theory extensively, describing it as “Bernoulli’s Error.” I disagree with Kahneman. I think Kahneman misunderstands Bernoulli’s claims. Bernoulli’s theory of decision-making is best described with some examples. He claims that doubling your net worth is as positive as dividing it by 2 is negative. So, if your net worth is $200,000, receiving another $200,000 is as positive as losing $100,000 is negative. Bernoulli applies the same type of rule to smaller changes as well. Going from $200,000 to $250,000 is multiplying by 1.25. Going from $200,000 to $160,000 is dividing by 1.25. So, winning $50,000 is as good for you as losing $40,000 is bad for you. (For the more mathematically-inclined, the utility of your net worth is proportional to its logarithm.) Kahneman’s extensive research h...