“I know producing high quality content on a daily basis can be time consuming and I believe I have a solution that can help you on slow news days. [Our organization] has a team of in-house writers that can provide you with unique custom written content covering any relevant topics. I’m certain we could provide some valuable unique articles that would engage your users and expand your site. This is provided completely and entirely free of charge to our partners. We also have [a web tool] that [steers users to our clients]. For placing these we would be able compensate you for each user [directed to our clients], creating a new incremental revenue stream for your website.”What I’m being offered is a chance to publish advertising that masquerades as content. I have no philosophical objection to advertising, but readers should be able to distinguish the real content from the advertising.
With product placements in movies and television shows and other examples of advertising “hidden” in content, I realize that my philosophy probably isn’t a majority view, but if I were only writing this blog for the money, I’d have quit a long time ago.