I was out for a walk at lunchtime one day and saw a huge billboard for a payday loan company. The huge font read
$100 LOAN FOR $1
Presumably this means that you’d pay only $1 in interest on a loan of $100. This is cheaper than the usual rates for payday loans, so I suspected a catch. Then I noticed a smudge to the right of the large font. I had to cross the street to read the fine print written sideways:
ON FIRST LOAN
The font for the fine print was so much smaller that all three words together sideways were the same height as each large character in the main message.
So, the offer is a lower cost entry to a cycle of debt and despair. It all reminds me of the techniques used by drug pushers when I was young. The first joint or little baggy is free, but you’ll have to pay when you come back for more.