Sunday, April 5, 2009

Why does my financial advisor seem to work for free?

This is a Sunday feature looking back at selected articles from the early days of this blog before readership had ramped up. Enjoy.

One day at work I saw a sign advertising a free seminar hosted by my employer about investing and retirement savings plans. It just so happened that I was starting to think about putting some money away for retirement, and so I went to the seminar. An energetic guy named Mike gave a slick presentation with lots of graphs that I couldn’t completely follow, but I was left with the impression that Mike and his firm knew what they were doing, and that people could do very well financially by investing. Another plus was that my company’s employees would not be charged the usual yearly fees for Mike’s services.

I approached Mike, and we set a time for my wife and me to meet with him at his office. After some discussion, we agreed that we would invest in a couple of different mutual funds, but as we were getting ready to sign papers and hand over most of our savings, I had a strange feeling that something wasn’t right: we didn’t seem to be paying for Mike and his company’s services. The new accounts had no yearly fees, this meeting was free, we would pay no commissions on the mutual funds, the mutual funds we chose had no front-end loads, and we would only be charged back-end loads if we withdrew the money within 5 years.

When I asked Mike how he got paid for helping us, he managed to give an answer that steered me away without really answering. Slowly over the next few years of reading investment books, I managed to fill in the story. Mike and his firm got an up-front commission of 5% of our investment right away, and they later got a trailer commission of 0.5% of our money each year. These commissions were paid out of the mutual funds’ management fees and back-end loads, making them invisible to my wife and me. The exact percentages may vary from fund to fund, but the basic idea is the same: financial advisors usually get up-front commissions and trailers.

So, financial advisors do not work for free. Most of them just don’t like to talk about how they are paid.


  1. dsk: Absolutely right. Unfortunately, many of his clients (like me at one time) can't tell the difference.

    1. The comment above is a response to dsk's comment:

      He seems to be less a 'financial advisor' and more of a reseller of a book of mutual funds.